MILAN — Vionnet has tapped Hussein Chalayan to design the brand’s Demi-couture line.
The first collection conceived by the Cyprus-born designer will be unveiled on Jan. 21 during couture week in Paris.
“I’m extremely happy about this collaboration because I think that Hussein is a supertalented, forward-thinking designer,” said Vionnet chairman and creative director Goga Ashkenazi. “He is a true artist, very conceptual, he thinks out of the box and has a strong architectural approach. He represents what Madeleine Vionnet represented in her era.”
Chalayan, who established his namesake women’s wear label in 1993, said, “The combined elements of Goga Ashkenazi’s creative energy and entrepreneurial approach together with the unparalleled heritage of the house makes this an exciting collaboration for me”.
Launched in September 2012 to mark Vionnet’s 100th anniversary, the label’s Demi-couture collections, which are sold to private customers, consist of one-of-a-kind dresses manufactured with high-end, exclusive techniques, but which retail at more affordable prices than haute couture pieces.
“I’m looking at the Demi-couture as a very special, noncommercial project,” said Ashkenazi. “My goal is to show something very special, a little bit different from today’s fashion, a little bit revolutionary, as Madeleine Vionnet was.”
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@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia