SHANGHAI — Christian Dior transformed three floors of a vacant building on this city’s famous Bund waterfront into a Parisian-inspired salon to showcase its 2013 spring couture collection to Chinese customers on Friday night.
It was the second time Dior has held such an event in China. The first couture show took place in Shanghai last April. Dior president and chief executive officer Sidney Toledano said the success of last year’s event was the main reason to replicate it and that the brand will continue to ramp up events in China as it witnesses more clients here seeking luxury products beyond handbags, accessories and ready-to-wear.
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