MILAN — In his new role as creative director of Schiaparelli, Marco Zanini is charged with reawakening a sleeping beauty, a brand that is inextricably linked to its founder, Elsa Schiaparelli — a formidable woman known for her unique talent.
In an interview Monday, shortly after the company confirmed his appointment, Zanini said that he was “very happy” and upbeat about the prospects. “The biggest and most interesting challenge is to bring Elsa Schiaparelli’s legacy to the present and the future. She had an exceptional, incredible and intelligent approach; she was ahead of her times. The most interesting thing is to make her contemporary and current.”
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