PARIS — Jean-Louis Scherrer’s Avenue Montaigne flagship, whose mirror and Bakelite features were conceived by the house’s namesake founder at its opening in 1971 and endured as the brand’s last remaining outpost, has closed. This confirms a report in WWD on Sept. 12.
Versace is believed to have acquired the keys to the site, situated at No. 51 between the Gianfranco Ferré and Bonpoint stores in Paris’ so-called golden triangle. Hermès International recently snapped up Scherrer’s only other stand-alone store, based in Cannes.
Officials at Alliance Designers Group, Scherrer’s parent, could not be reached for comment Tuesday. Speculation about the company’s health began last September when its fall collection had not yet been delivered to stores. No spring collection was presented in Paris last October.
The beleaguered label, founded in 1962, has been without a designer at its helm since the departure in July 2007 of ready-to-wear designer Bouchra Jarrar, who spent five months at the house.
Scherrer’s couture arm has been dormant since the departure in May that year of its longtime couturier Stéphane Rolland, who during his nine-year tenure cultivated a high-profile following, including former French First Lady Bernadette Chirac, Suzanne Saperstein and Ivana Trump. Rolland has since launched a signature couture house, now officially a member of the Chambre Syndicale.
Alliance Designers Group, which is owned by French real estate entrepreneur Alain Dumenil, also counts fashion brands Francesco Smalto, Jacques Fath, Poiray and Louis Féraud in its portfolio.
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