The young contemporary sector is emerging as a harbor of trend-driven fashion at moderate prices as shoppers scale back during the economic slowdown. Quiksilver and Alpinestars are breaking into the market this fall from the action sports industry. And the category is attracting foreign labels such as South Korea’s Plastic Island as well as established U.S. brands, including BB Dakota and Free People. Here’s a look at three players with California ties that are aiming to make their mark this year: MM Couture by Miss Me, Tulle and Mink Pink.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"