The move is part of a new identity for the overhauled show, which henceforth will alternate between Paris and another European destination.
The Nineties are still going strong, but experts also attribute a fresh, contemporary shift in the category to the social-media-native generation.
The Turkish textile mill will collaborate with emerging designer Tiziano Guardini on a sustainable denim collection to be presented during Milan Fashion Week in February.
The line is made of either 100 percent recycled materials, deadstock fabrics or sustainably sourced fibers.
The denim company tapped Hypemaker to help with the launch of its new military-inspired collection.
The Nineties influenced Belgians Filles à Papa and Angelenos Jean Atelier, while innovation was key for MYR and Closed x François Girbaud.
The premium denim label has integrated Fitcode into its online shop.
Brama works with a network of 1,000 retailers in Europe and the Middle East and also distributes labels including J Brand, Norma Kamali and Opening Ceremony.