The sisters were shot with actor Maverick McConnell for the upcoming campaign as the denim house looks to pull in a new generation of customers.
The denim company’s 35th anniversary is being celebrated with an exhibition opening Wednesday at the fashion school’s museum.
The company looks to reboot its denim business.
The boutique Los Angeles label with a focus on quality – its designer and founder signs off on everything – has seen traction among specialty shops.
The cash injection allows founder Marta Goldschmied to fully focus on design as the company seeks to grow its retail partner base.
Brands participating in the summit, held during the recent Kingpins Amsterdam fair, included Target and Jeanologia.
Danish director Christian D. Bruun follows a jeans hunter and vintage expert around the world to uncover why jeans are so prized.
The Parisian chic contemporary label notched gains with last year’s influencer-infused road trip and has built on the concept for a new spin this year.