By  on July 15, 2008

Kimora Lee Simmons’ Fabulosity brand of junior apparel, which will launch exclusively at J.C. Penney stores this month for back-to-school, may not carry the same supersexy look as its sister label, Baby Phat, but it has the same elements of trendiness.

“The Fabulosity girl is fun, fashionable and chic, but she doesn’t want to spend her last penny on something to wear,” Simmons said. “This collection is fashionable, but also affordable. The days of spending tons on clothes are gone — I mean, I still do it, but young girls can’t.”

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