It's almost go time for a new round of delebrities — celebrities as designers.
The trend doesn't seem to be slowing, as the newest crop of actors and entertainers prepare to enter the industry and unveil their lines for fall. LL Cool J will hit Sears stores with a full range of apparel for juniors, young men and children; Avril Lavigne will launch her Abbey Dawn line at Kohl's; Rachel Bilson's Edie Rose for DKNY Jeans brand will take the floor at department stores, and Kristin Davis will soon be selling her line on the better floor at Belk.
While the track record of celebrity apparel lines has been filled with missteps — Jennifer Lopez's collection has gone through numerous iterations; Beyoncé Knowles' House of Deréon line had a slow start; Eve's Fetish collection never succeeded, and Diddy's women's line never got off the ground — the allure of the category hasn't dimmed. Retailers are responding by securing these personalities with exclusive lines intended to generate buzz for the stores.
"From Wet Seal to J.C. Penney, stores are all looking for the next big thing to be able to bring in new customers," said Michelle Roback, a sales executive with Jerry Leigh, a licensing firm in Los Angeles that had a major role in the deal between Lavigne and Kohl's. "Bringing in this sort of talent can certainly do that for these stores."
But the forecast is mixed as to how these brands will perform once they hit the sales floors.
"Avril has her own funky style....But I'm not sure I could see her making supergirly dresses if the trends move in that direction, so I really don't see this brand as a long-term thing," said Lisa Chase, founder of CelebrityEverything.com, a Web site for the celebrity-obsessed crowd.
Chase sees LL Cool J working well for guys, since he "has the best pecs in Hollywood." However, she isn't sure a junior apparel line from LL Cool J would work quite the same way.
"With all the competition out there, I really can't see girls seeking out clothing from LL Cool J for themselves to wear," she said. "Rachel Bilson, on the other hand, is a modern classic. She has great style and girls will want to dress like her. I could see her line lasting a long time."
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye