It's almost go time for a new round of delebrities — celebrities as designers.
The trend doesn't seem to be slowing, as the newest crop of actors and entertainers prepare to enter the industry and unveil their lines for fall. LL Cool J will hit Sears stores with a full range of apparel for juniors, young men and children; Avril Lavigne will launch her Abbey Dawn line at Kohl's; Rachel Bilson's Edie Rose for DKNY Jeans brand will take the floor at department stores, and Kristin Davis will soon be selling her line on the better floor at Belk.
While the track record of celebrity apparel lines has been filled with missteps — Jennifer Lopez's collection has gone through numerous iterations; Beyoncé Knowles' House of Deréon line had a slow start; Eve's Fetish collection never succeeded, and Diddy's women's line never got off the ground — the allure of the category hasn't dimmed. Retailers are responding by securing these personalities with exclusive lines intended to generate buzz for the stores.
"From Wet Seal to J.C. Penney, stores are all looking for the next big thing to be able to bring in new customers," said Michelle Roback, a sales executive with Jerry Leigh, a licensing firm in Los Angeles that had a major role in the deal between Lavigne and Kohl's. "Bringing in this sort of talent can certainly do that for these stores."
But the forecast is mixed as to how these brands will perform once they hit the sales floors.
"Avril has her own funky style....But I'm not sure I could see her making supergirly dresses if the trends move in that direction, so I really don't see this brand as a long-term thing," said Lisa Chase, founder of CelebrityEverything.com, a Web site for the celebrity-obsessed crowd.
Chase sees LL Cool J working well for guys, since he "has the best pecs in Hollywood." However, she isn't sure a junior apparel line from LL Cool J would work quite the same way.
"With all the competition out there, I really can't see girls seeking out clothing from LL Cool J for themselves to wear," she said. "Rachel Bilson, on the other hand, is a modern classic. She has great style and girls will want to dress like her. I could see her line lasting a long time."
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)