It’s a Darwinian world in the apparel universe as juniors manufacturers and retailers try to elbow aside the competition for oxygen in the form of sales, which are in free fall. Apparel sales for women ages 13 to 17 fell 6.4 percent to $36.2 billion from December 2007 through November 2008 compared with the same period a year prior, according to The NPD Group.
The dismal drumbeat of headlines heralding the closure of retailers including California-based Mervyns and Tennessee-based Goody’s Family Clothing Inc. are prompting clothing lines to rewrite their game plans to stay afloat. Nowhere is the urgency more evident than at WWDMAGIC, where a number of juniors manufacturers are bracing themselves — some more optimistically than others — for the challenging environment.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)