LOS ANGELES — Jeans are returning to their roots in the outdoors.
Activewear clothiers, ranging from Columbia Sportswear and Nau to Burton and Puma, are adding the sturdy workwear fabric first popularized by gold miners to their collections of Gore-Tex parkas and fleece pullovers.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)