German bottoms specialist Alberto is taking its pursuit of the “green jean” to the extreme.
The men’s bottoms firm has a decidedly low-tech experiment going on up on the roof of its headquarters in Mönchengladbach, Germany. In an effort to explore new washes, it’s now nine months into a one-year weathering project for its ADenim jeans line, one that scraps low-ozone and low-water-consumption technologies in favor of completely natural practices in pursuit of what could be considered purely “green jeans.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"