By  on November 15, 2011

German bottoms specialist Alberto is taking its pursuit of the “green jean” to the extreme.

The men’s bottoms firm has a decidedly low-tech experiment going on up on the roof of its headquarters in Mönchengladbach, Germany. In an effort to explore new washes, it’s now nine months into a one-year weathering project for its ADenim jeans line, one that scraps low-ozone and low-water-consumption technologies in favor of completely natural practices in pursuit of what could be considered purely “green jeans.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus