By  on July 22, 2009

Looking to jump-start the back-to-school season, American Eagle Outfitters Inc. today is relaunching the AE Artist Jean with a perkier backside and sleeker profile.

“The AE Artist was our best-selling jean of all time,” said Henry Stafford, chief merchandising officer of the American Eagle brand. “It’s been newly designed to be extremely flattering all over, particularly the backside. It’s a skinny flare fit with great waistband construction and a long and lean look for all shapes and sizes. You can be really curvy and wear these jeans.”

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