LOS ANGELES — What started as a random pick by a harried wardrobe stylist for the blockbuster “Twilight” movie has snowballed into momentum for growth at BB Dakota Inc.
In early 2008, under orders to buy a colorful cover-up to enliven a heartfelt scene between a hunky vampire and his doe-eyed human girlfriend amid a grove of moss-covered trees, the stylist for “Twilight” plucked the young contemporary brand’s lake blue cotton canvas jacket from Nordstrom Rack for actress Kristen Stewart, who portrayed the love-bitten high school student. Some months later, the film became a pop culture phenomenon, grossing nearly $400 million worldwide and spurring demand for the BB Dakota jacket among frenzied teenage girls.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)