LOS ANGELES — What started as a random pick by a harried wardrobe stylist for the blockbuster “Twilight” movie has snowballed into momentum for growth at BB Dakota Inc.
In early 2008, under orders to buy a colorful cover-up to enliven a heartfelt scene between a hunky vampire and his doe-eyed human girlfriend amid a grove of moss-covered trees, the stylist for “Twilight” plucked the young contemporary brand’s lake blue cotton canvas jacket from Nordstrom Rack for actress Kristen Stewart, who portrayed the love-bitten high school student. Some months later, the film became a pop culture phenomenon, grossing nearly $400 million worldwide and spurring demand for the BB Dakota jacket among frenzied teenage girls.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"