NEW YORK — Victoria Beckham, who launched her dVb fashion brand with sunglasses and jeans in 2007, signed a multiyear manufacturing deal with Cutler and Gross for sunglasses, and is taking denim in-house.
Beckham’s sunglasses, previously produced in France, will now be made by the London-based firm, which was launched by Graham Cutler and Tony Gross almost four decades ago. The new collection will be unveiled to retailers in September for immediate delivery.
Meanwhile, the denim line, which was launched in a manufacturing deal with Western Glove Works, will now be produced and distributed in-house, mirroring the approach Beckham has taken for her dress collection, which is also based in London. The first in-house jeans collection will be unveiled for spring 2010. Beckham’s denim line was introduced with much fanfare at Saks Fifth Avenue, but has hit a few hiccups along the way.
To accommodate the new strategic approach, Beckham has expanded her production and distribution teams. The wholesale price range for Beckham’s denim line will be $60 to $110.
The former Spice Girl is making the rounds this week. She was a guest at the Costume Institute benefit on Monday. Today, she will head to Macy’s Herald Square to unveil the new Emporio Armani Underwear campaign, in which she appears.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)