BERLIN — Jeans brands continue to branch out from basics, hoping color will still drive the market while testing the waters with patterned and darker styles, trouser silhouettes and a concerted effort to expand beyond bottoms with items like dresses and outerwear.
At the Bread & Butter and Premium trade shows held from Jan. 18 to 20, and at various freestanding exhibitions throughout the city, manufacturers dabbled with more stretch, even for nonskinny silhouettes, and lower-rise models. A number promoted new items built around the theme of environmental sustainability. While euro zone and other continental European economic concerns created caution, both retailers and vendors agreed Berlin’s energy started the season on a good note.
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