BERLIN — Jeanswear buyers scoured the recent round of trade shows here for dressier denim at all price levels as brands look to emerging markets like Eastern Europe to boost their sales.
With slow growth in the U.S. and much of Western Europe, manufacturers focused on emerging markets, along with Japan and less mature markets in Asia, to sustain business into the spring 2014 season.
Participants in the Bread & Butter, Premium, Seek and Bright shows here this month said the denim business has been relatively stable against a backdrop of economic turbulence. But unseasonable weather left inventories high on both sides of the Atlantic, and the ongoing euro zone crisis kept some buyers from southern Europe away from Berlin. The versatility of jeans, and their central role in most consumers’ wardrobes, provided them with a degree of insulation, buyers said.
Sustainability remained an important talking point for many at the shows and variations on jean models — including dressier looks and pants-jeans hybrids adorned with elastic waistbands and cuffs, drawstrings and even knee pads — garnered considerable interest. So did tailored interpretations of denim that pushed the fabric into areas like suits and blazers, even as others experimented with more casual and active interpretations of jeans.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
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To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye