At J.C. Penney, the approach to back-to-school is anything but academic.
Next month, in a concerted and aggressive push to become hipper and shore up some merchandise holes, the chain will roll out and market four new exclusive youth-oriented brands — in juniors, private label Decree, as well as exclusive brands Fabulosity, Le Tigre, and in young men's, American Living. The company will also start selling WhiteTag in young men's.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)