At J.C. Penney, the approach to back-to-school is anything but academic.
Next month, in a concerted and aggressive push to become hipper and shore up some merchandise holes, the chain will roll out and market four new exclusive youth-oriented brands — in juniors, private label Decree, as well as exclusive brands Fabulosity, Le Tigre, and in young men's, American Living. The company will also start selling WhiteTag in young men's.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"