Best known best for her starring role on "The O.C.," and more recently the film, "Jumper," Bilson's latest act is fronting the campaign for her clothing line Edie Rose for DKNY Jeans, launching for back-to-school.
Shot in New York at Pier 59 Studios by Mikael Jansson, the campaign was conceptualized by Trey Laird, president and executive creative director at Laird + Partners.
"DKNY Jeans ads are usually sort of abstract, with a bit of the roughness of New York," he said. "Donna [Karan] really wanted to push the fashion envelope with this campaign and take it to the next level."
The campaign features Bilson and models Fabienne Vanderhaeghen, Regina Feoktistova and Giedre Dukaskaite. It showcases the collection against a New York-inspired backdrop — brick walls, steel beams and street signs — that has become the signature for the look of DKNY Jeans. Laird said Bilson had a lot to contribute to the image of the campaign.
"She was really hands-on with the entire process," he said. "She, with the help of stylist Tabitha Simmons, made the clothes come to life in such a youthful, authentic way, which is so true to Rachel's own personal style — always youthful, but appropriate."
The Liz Claiborne-owned DKNY Jeans announced the deal to launch a line with Bilson in March. Kevin Monogue, president of DKNY Jeans, said at the time the collaboration would help guide the brand toward capturing a more fashion-forward customer.
"Our customer has a real emotional connection with Rachel, and she's always on the best-dressed lists, so it seemed like such a win-win for us," Monogue said. "Rachel has real personal style and she is very involved in every step. You can really see that in the collection."
The Edie Rose for DKNY Jeans line consists of about 15 pieces for the launch, including a sportswear mix of button-down tops, sweaters, jackets, T-shirts, dresses and two jeans styles — a straight leg and a skinny leg, both available in a dark wash. Monogue said the line is different from the DKNY Jeans collection, because it is being made mostly in a simple black-and-white palette, with the occasional yellow as a pop color.
The Edie Rose for DKNY Jeans line will be sold in junior departments at stores such as Macy's, Dillard's and Bon-Ton, beginning in September. The campaign is to run in September and October issues of Teen Vogue and Cosmogirl magazines.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast