Best known best for her starring role on "The O.C.," and more recently the film, "Jumper," Bilson's latest act is fronting the campaign for her clothing line Edie Rose for DKNY Jeans, launching for back-to-school.
Shot in New York at Pier 59 Studios by Mikael Jansson, the campaign was conceptualized by Trey Laird, president and executive creative director at Laird + Partners.
"DKNY Jeans ads are usually sort of abstract, with a bit of the roughness of New York," he said. "Donna [Karan] really wanted to push the fashion envelope with this campaign and take it to the next level."
The campaign features Bilson and models Fabienne Vanderhaeghen, Regina Feoktistova and Giedre Dukaskaite. It showcases the collection against a New York-inspired backdrop — brick walls, steel beams and street signs — that has become the signature for the look of DKNY Jeans. Laird said Bilson had a lot to contribute to the image of the campaign.
"She was really hands-on with the entire process," he said. "She, with the help of stylist Tabitha Simmons, made the clothes come to life in such a youthful, authentic way, which is so true to Rachel's own personal style — always youthful, but appropriate."
The Liz Claiborne-owned DKNY Jeans announced the deal to launch a line with Bilson in March. Kevin Monogue, president of DKNY Jeans, said at the time the collaboration would help guide the brand toward capturing a more fashion-forward customer.
"Our customer has a real emotional connection with Rachel, and she's always on the best-dressed lists, so it seemed like such a win-win for us," Monogue said. "Rachel has real personal style and she is very involved in every step. You can really see that in the collection."
The Edie Rose for DKNY Jeans line consists of about 15 pieces for the launch, including a sportswear mix of button-down tops, sweaters, jackets, T-shirts, dresses and two jeans styles — a straight leg and a skinny leg, both available in a dark wash. Monogue said the line is different from the DKNY Jeans collection, because it is being made mostly in a simple black-and-white palette, with the occasional yellow as a pop color.
The Edie Rose for DKNY Jeans line will be sold in junior departments at stores such as Macy's, Dillard's and Bon-Ton, beginning in September. The campaign is to run in September and October issues of Teen Vogue and Cosmogirl magazines.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye