NEW YORK — Biotechnology firm Genencor has added another item to its suite of PrimaGreen eco-friendly denim processing products.
The PrimaGreen range of products relies on using naturally occurring enzymes rather than traditional bleaches to achieve faded, washed and worn looks in denim. The latest product, dubbed PrimaGreen EcoLight 1, is a liquid biodegradable enzyme that can be used in the laundering process to attain a vintage look in denim. When used with other PrimaGreen products that allow for low-temperature denim fading and abrasion, the company believes water and energy usage can be cut by 40 to 70 percent.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)