An increasing number of bloggers are training their sights on denim, and brands are taking notice.
The number of denim-devoted blogs entering the blogosphere has been on the rise over the last year. For the rabid aficionados behind them, social networking platforms such as Facebook and Twitter have been vital tools to building a following in short order. The surge in readership has been surprising, but the attention many are getting from the brands they blog about has been even more so.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"