By  on July 24, 2008

The spring collection of Dutch premium denim label Blue Blood signals the brand’s return to its roots — and Steve te Pas ought to know.

He founded the Amsterdam-based label in 2003 and Blue Blood quickly established itself in the European market. The success attracted the attention of Italian casualwear company Jam Session Group, owner of the popular European brand Guru. In 2005, Jam Session purchased a 53 percent stake in Blue Blood for an undisclosed price. The deal included a provision that allowed Jam Session to increase its stake to 85 percent by 2008.

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