By  on December 13, 2007

LOS ANGELES — Blue Cult will reintroduce itself to the U.S. market for spring — as a moderate brand.

A pioneer in California's premium denim business, Blue Cult is reentering the market two years after its last domestic shipment. Frank Mechaly, who also designs premium brand 575 Denim, has taken the reins and is looking at Blue Cult's past to build its future.

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