"Blue Gold: American Denim" premieres April 7 in Los Angeles.
A new denim documentary, “Blue Gold: American Jeans,” which was released on VOD, DVD and Blue Ray this week and makes it Los Angeles theatrical premiere today, explores the world’s fascination with jeans and what drives the $450 million in U.S. jeans sales a year.Narrated by Edward Burns and featuring interviews with Tommy Hilfiger, Isaac Mizrahi, Daymond John, Daryl Hall, Marky Ramone, Judy Collins and Adriano Goldschmied, the film traces the history of jeans — from the American West to the beginning of Levi Strauss, through the Seventies designer jeans craze and expansion across the world — as well as the cultural impact jeans have had on rock 'n' roll and hip-hop.Danish director Christian D. Bruun hit upon the idea for the film seven years ago when he went to the Rose Bowl flea market in Pasadena with a denim designer friend. “I saw this line of people ready to run through the gates at 4:30 a.m. — Japanese collectors and kids and designers. Months later I happened to be in Tokyo and went to a jeans auction and saw all the same guys. I wanted to figure out why Ralph Lauren would spend $50,000 on a pair of vintage jeans,” he said.What he realized is that “the historical value of American cool gets translated to high-end fashion.”Bruun followed jeans hunter and vintage expert Eric Schrader as he travels the world to show why jeans are the most desired and fetishized piece of clothing. “I found it most fascinating that all the little marks on old jeans, and all the stories they tell, get replicated by a high-end fashion brands who pay a lot to get that authenticity,” he said. “There’s something appealing in worn-out, dirty workwear that feeds a $9 billion industry.”Ron Herman at Fred Segal was the first store in Los Angeles to sell European jeans, and The French Jeans Store in New York in 1972 started the designer jeans craze that was copied by Jordache, Calvin Klein and Gloria Vanderbilt. Among the myths Bruun uncovered were that cowboys never wore blue jeans; it was the Hollywood studios who put jeans on John Wayne, and in Bruun’s native Denmark, jeans are called cowboy pants.“In what other documentary can you have Yo-Yo Ma, Marky Ramone and Adriano Goldschmied talking about the same thing?” he said.Bruun also plans to release 50 short episodic clips from his 600 hours of interview footage on YouTube and social media each week. His next project is a documentary on Ruth Finley of The Fashion Calendar.To see an exclusive clip, click here.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia