Simply Blue Apparel, the Seattle-based manufacturer of the Christopher Blue denim brand, is targeting another demographic with its latest label, Blue House Drive.
Mel Matsui, chief executive officer of Simply Blue Apparel, is looking to tap into what he views as an underserved but growing market of older, larger women who are looking for more fashion choices at retail.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)