Simply Blue Apparel, the Seattle-based manufacturer of the Christopher Blue denim brand, is targeting another demographic with its latest label, Blue House Drive.
Mel Matsui, chief executive officer of Simply Blue Apparel, is looking to tap into what he views as an underserved but growing market of older, larger women who are looking for more fashion choices at retail.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)