In the latest installment of Gap Inc.’s step-by-step makeover, denim is getting a major update. The new 1969 Premium Jeans collection, which hits stores in August, was unveiled Monday night, and is designed to reflect current trends. “We’ve been going through every category and asking ourselves, ‘Is it right for today?’” said Patrick Robinson, Gap’s executive vice president of design, noting that revamping denim has been his priority since day one. “Gap is the iconic American brand, so you start with jeans and T-shirts.”
Robinson enlisted a team of premium denim experts from lines in the $150 to $500 range and challenged them to apply their skills within Gap’s price parameters: under $60. The results include a range of such of-the-moment styles as the women’s Always Skinny jeans and now ubiquitous Boyfriend jeans, and men’s Skinny and Straight cuts, as well as some extras, such as denim shoes by Pierre Hardy, hats by Albertus Swanepoel and tops. The major message is bottoms with a focus on fit. “Across the board, we want it to feel sexy and authentic,” said Robinson. “Women want their a-- and thighs to look great, and guys just want something easy.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia