While the international jeans market may have registered assorted up and downs these past few years, a recent study of the denim business in the European Union shows a healthy recovery for European imports in 2013.
According to a study released by Messe Frankfurt-Texworld, jeans sales in the 27 EU countries rose 4.4 percent to reach a record worth of 3.69 billion euros, or $4.9 billion at average exchange, for 2013. Between 2007 and 2013, jeans imports in the EU rose 5.3 percent annually, compared with 2.2 percent growth in overall apparel imports.
EU nations imported 494 million pairs of jeans in 2013, a gain of 8.6 percent over the prior year. The study, penned by Jean-François Limantour, suggested, “Jeans are more than ever before an essential item of clothing for any European consumer, whatever their age or sex.”
When it comes to importing the blue commodity, Germany leads the pack, bringing in 114 million pairs in 2013, and clocking 7 percent annual increases in import volume since 2005.
In terms of prices, however, the study showed Italy imports the most expensive jeans (15 euros/$19.93 a pair) followed by Austria (10 euros/$13.28), Germany and Denmark (8.77 euros/$11.65), whereas the average price for jeans imported by Spain, the U.K., and France range from 6.66 to 7.26 euros, or $8.85 to $9.60.
On the whole, however, prices have come down, with the average price of imported jeans decreasing by 3.9 percent in 2013, due to “the relative calm in cotton prices” and the ongoing economic crisis, the study noted. Rising cotton prices generated average price rises of 6.6 and 5.4 percent in 2011 and 2012 respectively.
Who produces Europe’s favorite blues? Turkey was the EU’s major supplier in 2013, beating out 2012 leader China, which moved to number three. Bangladesh is the second-largest EU supplier, with Pakistan, Tunisia, Morocco, Cambodia, Egypt, India and Vietnam retaining their respective 2012 four-through-10 slots in 2013.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
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Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
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@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)