LOS ANGELES — The American scourge that is ill-fitting clothes might have met its match.
London-based Bodymetrics placed a pod amid the denim assortment at Bloomingdale’s at the Westfield Century City shopping center last week for a four-day test run of what it hopes will become a regular experience at U.S. department and specialty stores. The body-scanning technology company has already made inroads with retailers in the U.K., where a national initiative with global specialty store New Look is in the planning stages and a downsized version of the pod has recommended customized jeans for some eight years at Selfridges.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"