LOS ANGELES — The American scourge that is ill-fitting clothes might have met its match.
London-based Bodymetrics placed a pod amid the denim assortment at Bloomingdale’s at the Westfield Century City shopping center last week for a four-day test run of what it hopes will become a regular experience at U.S. department and specialty stores. The body-scanning technology company has already made inroads with retailers in the U.K., where a national initiative with global specialty store New Look is in the planning stages and a downsized version of the pod has recommended customized jeans for some eight years at Selfridges.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)