Knitwear maker By Design LLC has acquired a majority stake in David Kahn for more than $10 million and hired a new chief executive officer for the premium denim label.
By Design, a New York-based manufacturer that generates annual volume of $200 million in private label tops sold at retailers, including Nordstrom, Kohl’s and J.C. Penney, purchased the trademark and assets of Los Angeles-based David Kahn. It now owns a 90 percent stake in the firm, which was founded in 1999 and tallies annual sales of $15 million at more than 1,100 doors in the U.S. and Canada. Kahn and his manufacturing partners, Orosman and Ricardo Vizcaino, retain 10 percent in the company.
With the new ownership and an injection of cash for sales and marketing, David Kahn has hired Ron Perilman, a former senior vice president at Not Your Daughter’s Jeans, as president. Perilman’s wife, Jill, was named head designer to work with Kahn, who remains the design director at his namesake company. In addition to launching the women’s brand Jolt at Kellwood Co. and designing at Tarrant Apparel Group and Bella Dahl, Jill Perilman owns Denim Head, a denim trend forecasting service.
Ron Perilman, who has more than 30 years of apparel experience at French Dressing in Canada and City Girl Inc., said his goal is to grow David Kahn as a coveted denim brand among Baby Boomers.
“I believe the Baby Boomer really wants premium jeans,” Perilman said. “The young gal that was 21 to 28 doesn’t have the disposable money to spend on premium that she had in the past. Once women are established in the world, they can go for more premium jeans. I’m going after that marketplace.”
Perilman said he plans to expand the distribution for David Kahn jeans, which retail for $158 to $198, to Europe, Japan and high-end retailers such as Neiman Marcus and Saks Fifth Avenue. Nordstrom is David Kahn’s biggest account.
After adding knit tops and sweaters retailing from $39 to $99 for fall, Perilman is spearheading a marketing campaign that will promote David Kahn online, on billboards and in magazines such as Vogue, Vanity Fair and InStyle.
“Now we have the money to really go out and tell the world what this brand is,” Perilman said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews