By and  on September 27, 2010

NEW YORK — First there was just a whiff. Now, ck one will be a full-blown lifestyle brand.

Calvin Klein Inc. is building on its iconic unisex fragrance and — together with Warnaco Inc. and Coty Prestige unit Calvin Klein Fragrances — is launching a ck one global contemporary brand. The label will launch with jeanswear, underwear and swimwear for spring, and CKI executives are saying it has the potential to eclipse the bridge ck Calvin Klein collection, which had $1.7 billion in global retail sales in 2009.

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