In a step toward modernizing its shopping experience, Charlotte Russe will soon become the exclusive retailer of the Los Angeles-based People’s Liberation brand.
In the multiyear agreement, the four-year-old People’s Liberation brand will be sold in Charlotte Russe’s 487 stores in 45 states and Puerto Rico beginning with the 2009 back-to-school season. Product will also be available on charlotterusse.com and peoplesliberation.com.
“Our research tells us that the customer is very interested in brands like this, and we are looking forward to sharing the People’s Liberation brand with our customers in a very compelling way,” said Jennifer Salopek, chairman of Charlotte Russe Holding Inc.
For People’s Liberation — which currently sells at high-end specialty and department stores including Nordstrom, Fred Segal, Saks Fifth Avenue and Bloomingdale’s — the deal with Charlotte Russe will increase the brand’s distribution level once the company exits its current roster of upscale stores in April.
“The key here will be to offer a truly premium product at a value price point and not take away from the premium side of the product,” said Colin Dyne, chief executive officer of People’s Liberation. “The quality and the design will not change, it will just be more affordable for the Charlotte Russe customer.”
Known best as a premium denim brand, the new People’s Liberation assortment for the San Diego-based retailer will consist of denim jeans, casual knitwear, activewear and accessories. Retail prices for the new collection will range from $18 for a knit top to $100 for a pair of jeans. Store executives said the merchandise will fit in with the current mix of brands, which include private label junior sportswear labels Charlotte Russe, Refuge and Blu Chic. The People’s Liberation line currently wholesales between $25 and $85.
The new collection will continue to be sourced, designed and produced by People’s Liberation Inc. It will also continue to be designed under the direction of Marcella Lindeberg, who has a hand in the J. Lindeberg and William Rast brands, also owned by People’s Liberation. In August, Lindeberg told WWD she had plans to develop the brand into a full lifestyle collection, hoping to add more categories such as swimwear, activewear, accessories and eyewear. These are categories the company still hopes to develop, Salopek said.
In addition, Charlotte Russe plans to launch a marketing campaign for the brand, where it will be merchandised as a collection.
“The location of the People’s Liberation collection will be clear in every location with branded marketing, photographs and specially designed fixtures,” said Emilia Fabricant, president and chief merchandising officer at Charlotte Russe.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast