By  on April 10, 2014

PARIS — The Marais neighborhood here has gained a new resident with a Cheap Monday flagship set to open Friday at 121 Rue Vieille du Temple.

“We like the Marais. We definitely see our target age there,” Håkan Ström, chief executive officer of Cheap Monday, told WWD, pointing to “exciting neighbors” such as Surface to Air, American Apparel and A.P.C. The 2,150-square-foot store is the first freestanding unit for the Hennes & Mauritz AB-owned hip denim label, and its opening coincides with the brand’s 10th anniversary.

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