SOUTH GATE, Calif. — While collaborations of all stripes have proliferated across the fashion industry over the past five years, AG Adriano Goldschmied has been on the sidelines as other designers and brands dominated the partnership sweepstakes — until now.
The premium denim label is kicking off a series of high-profile collaborations to succeed its last joint effort in 1997, when it designed men’s jeans for the hit HBO comedy “Entourage.” This month, AG began shipping garment-dyed stretch sateen pants and denim jeans for men’s golf label Travis Mathew. In January, it plans to inaugurate its AG Stylist Series with celebrity stylist Cher Coulter. A month later, AG will release a flurry of floral-printed jeans, shorts, work shirts, dresses, rompers and fringed scarves as the first denim collaborator for Liberty Art Fabrics.
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