SHANGHAI — On the outskirts of this Chinese megacity near a massive shopping complex is a street lined with tiny stores selling cheap, yet ultrafashionable clothes.
One of the stores on the street is called 2046 Boy. The store opened a few months ago, and specializes in clothes for young men. Specifically, it specializes in blue jeans. The walls of the store are lined with super trendy styles — bleached, blasted, washed, ripped, boot-cut, relaxed, classic — from brands ranging from Levi’s and Dsquared2 to Ralph Lauren and Tommy Hilfiger.
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