LOS ANGELES — Chip & Pepper, one of the pioneering brands in the premium denim industry, is switching to a licensed business model with lower price points for fall.
Responding to the challenging economy, co-founder Pepper Foster is teaming with his father-in-law, Charles Perez, and denim designer Tadd Zarubica to launch a company called Venice Intelligence. Based in Venice, Calif., Venice Intelligence will design and oversee branding for denim, footwear, handbags and home furnishings other companies will manufacture for the Chip & Pepper brand under license.
While Foster and Perez are partners in Venice Intelligence, Zarubica, the former designer of Denim of Virtue, will serve as president and brand manager. Foster’s identical twin brother and brand co-founder, Chip, will focus on operating Chip & Pepper’s freestanding stores in Toronto, Vancouver and Montreal, and will handle manufacturing for clothing sold only in Canada.
“The new equation in this economy is everyone is an expert in their area,” Zarubica said. “To create and manage product and drive your brand, that’s one function. Manufacturing is another huge component. It’s easier to find someone who can do the manufacturing and source the fabric. Chip & Pepper is design-driven, not manufacturing and administration driven.”
Founded in 2003, Chip & Pepper tried a few times to branch out from the premium denim world. The brand launched C7P, a denim and sportswear line for juniors and young men, three years ago at J.C. Penney and produced it until the deal ended last year. It spun off another moderate-price brand, Mill Iron, last year at teen retailer The Buckle.
Chip & Pepper’s premium denim brand, which retailed for more than $175, stopped most of its wholesaling business last fall, when it shipped only to its freestanding stores and a handful of specialty accounts. The line will relaunch this fall with more than 30 women’s styles, including patchwork jeans, denim leggings, motorcycle-style jeans and other best-selling products from past Chip & Pepper collections. The new retail prices will range between $98 and $130. The women’s denim will be manufactured by Makers USA in the U.S.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews