By  on December 24, 2009

Premium denim label Citizens of Humanity is beefing up its executive ranks.

Company founder Jerome Dahan and his partner, denim industry legend Adriano Goldschmied, have added Amy Williams to the executive team. Williams joined the company on Nov. 30, and while she has no official title, she will be working directly with Dahan and Goldschmied on sales, marketing, operations and identifying areas of growth for the Citizens and GoldSign brands.

“The field is wide open,” Williams said. “My focus right now is getting in there and learning their vision for the brands.”

Williams brings an extensive background in retail to the company. She began her career with Macy’s, where she worked at the Herald Square flagship. From there, she took a position in merchandising with the Gap, where she spent 14 years. In 2003, Williams left the Gap to run the retail division of Lucky Brand Jeans, which had 79 stores at the time.

“The brand was well established in terms of what they stood for, but it wasn’t being run as a true retail operation,” Williams said of Lucky.

She was promoted to executive vice president of Lucky and was responsible for day-to-day operations. Since 2006, she had been running a children’s apparel brand with her husband.

Williams said her first priority is taking a look at the company’s distribution network and making sure “we’re telling the clearest merchandising story in a way the customer can understand.”

Developing the online capabilities also is high on the agenda. Williams wants to make the Web site a tool for the firm’s wholesale customers and plans to explore adding an online store, as well.

Goldschmied’s GoldSign label is also likely to get some more attention. Williams said the next collection will expand beyond denim and highlight Goldschmied’s design and innovation.

“People who have seen the product have had an unbelievable reaction to it,” she said. “I think [GoldSign] has tremendous potential.”

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