By  on January 22, 2014

LOS ANGELES — Citizens of Humanity is giving the Millennial shopper a taste of the Nineties with the spring revival of A Gold E under the creative direction of former pro surfer Kassia Meador.

Jerome Dahan, founder and chief executive officer of Huntington Park, Calif.-based Citizens, is reviving the denim brand he co-started with Adriano Goldschmied 23 years ago, as a youth-oriented, lower-priced line. To help him reach the tech-savvy, peripatetic customer, Dahan hired surfer-turned-photographer Meador as A Gold E’s creative services director. Having collaborated with Citizens last year on a marketing campaign as well as surfboards sold at its pop-up shop, Meador, 31, is overseeing the images and branding for A Gold E. In addition to posting photographs on its Instagram account and helping to build an online community, she’s acting as a brand ambassador and producing its first look book.

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