Crailar Technologies Inc., which produces and markets a natural fiber made from flax and other bast fibers, has entered into a marketing and development agreement with Cone Denim to market and develop the use of Crailar flax in its denim fabric line.
Cone will immediately launch Crailar flax denim developments in its Cone 3D offering to its existing clients, and the two companies will jointly introduce Crailar flax denim developments to Crailar’s current partner brands, which include Hanesbrands, Georgia-Pacific, Brilliant Global Knitwear, Tuscarora Yarns, Target Corp. and Kowa Co., for commercial use, and to Levi Strauss & Co., Cotswold Industries, Cintas, Carhartt, Ashland, PVH Corp. and Lenzing for evaluation and development. The agreement begins this month and runs through December 2015.
Crailar and Cone will jointly create and manage marketing materials, sales meetings, trade shows, press launches, trade and consumer marketing activities as part of the new venture.
“This is a significant move for Crailar because it puts our…fiber in the hands of one of the most innovative and prolific mills in the world in one of the largest…categories in the apparel industry,” said Ken Barker, chief executive officer of Crailar.
Kara Nicholas, vice president of product development and marketing for Cone Denim, said, “The introduction of our new Crailar denim designs complements our existing Sustainblue fabric collection and furthers our commitment to provide responsible product solutions to customers that speak to the emerging globally conscience consumer.”
Cone Denim is headquartered in Greensboro, N.C., where its flagship White Oak mill has some of the most modern equipment and technology available alongside vintage looms from midcentury denim making. Cone also has manufacturing facilities elsewhere in the U.S., as well as in Asia and Mexico, giving global access to supply chains. Cone operates as part of International Textile Group.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)