By  on March 12, 2013

Crailar Technologies Inc., which produces and markets a natural fiber made from flax and other bast fibers, has entered into a marketing and development agreement with Cone Denim to market and develop the use of Crailar flax in its denim fabric line.

Cone will immediately launch Crailar flax denim developments in its Cone 3D offering to its existing clients, and the two companies will jointly introduce Crailar flax denim developments to Crailar’s current partner brands, which include Hanesbrands, Georgia-Pacific, Brilliant Global Knitwear, Tuscarora Yarns, Target Corp. and Kowa Co., for commercial use, and to Levi Strauss & Co., Cotswold Industries, Cintas, Carhartt, Ashland, PVH Corp. and Lenzing for evaluation and development. The agreement begins this month and runs through December 2015.

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