After an earlier stalled attempt, Current/Elliott is relaunching a men’s line that will be in stores this fall. Encompassing jeans and related categories, the men’s product will be in about 125 retail doors, including Bloomingdale’s, Nordstrom and Ron Herman, as well as international stores like Harrods and 10 Corso Como.
Current/Elliott first offered men’s jeans for spring 2009 but ended the business after just one season. “We were too expensive. We were selling the jeans for over $300 at retail,” said Serge Azria, owner and chief executive officer of Dutch LLC, the L.A.-based firm that owns the Current/Elliott, Joie and Equipment brands. “We also realized it was important to do a complete collection and not just jeans. For a new brand, men’s retailers want something more special to create a long-term relationship.”
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
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Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)