A year after Current/Elliott helped ignite the distressed-denim frenzy, designers Emily Current and Meritt Elliott are working the counterpoint.
For fall, the duo is introducing Deadstock, a new denim collection under the Current/Elliott label, inspired by vintage deadstock jeans from the Fifties, Sixties and Seventies. Unlike the core collection, which is designed to look well-worn, Deadstock’s aesthetic has a cleaned-up, preserved feel.
“Meritt and I are obsessed with flea markets,” said Current of the new line, which includes men’s and women’s styles. “We would always see people hovering over these vintage jeans that were unworn, with the tags still on, and everyone was collecting them. This is sort of our homage to the whole collectors’ thing.”
Deadstock will hit 80 stores, including Neiman Marcus, in July. The women’s collection consists of 10 styles, including skinny, wide-legged and, of course, Current/Elliott’s ubersuccessful boyfriend versions, while the men’s range has six styles. All are made from Japanese denim and are available in three washes: One Wash (dark), Indigo (classic) and the faded True Blue. While Deadstock doesn’t have the same look as the main collection, it has the same supersoft feel.
“[Real] deadstock is a little stiff and sometimes not as flattering on the body,” said Elliott. “We cheated a bit.”
Both lines sit well within the premium range, but Deadstock, with wholesale prices ranging from $58 for a vest to $90 for a shrunken jean jacket, comes in slightly lower than the main collection ($72 to $226, wholesale). Asked if the reduced price was a reaction to the economy, Elliott said it was more of a happy coincidence.
“This collection wasn’t our idea of doing a lower-priced collection. Maybe that’s something we would consider in the future,” she said. “By nature, Deadstock is less expensive because the washes aren’t as difficult.”
Even if Deadstock’s more approachable prices weren’t planned, they certainly tie into the new economic reality and could be read as a reflection of Current and Elliott’s stylistic instincts, which have been dead-on thus far. Since launching in July under chief executive officer and creative director Serge Azria, the Los Angeles-based label has become a retail and editorial favorite, thanks to the designers’ fresh take on denim. The company declined to disclose figures but reports that sales have doubled and are expected to double again in the next year. The collection is carried in more than 500 doors internationally.
“I think that before we launched, denim was — I hate to use the word ‘stale’ — it was going in a direction that was rhinestoned and glittery, and we sort of woke up the whole vintage vibe,” said Current. “It wasn’t our expectation. We just wanted to do something we loved.” And now they’re feeling the love for Deadstock’s streamlined look.
“Meritt and I were wearing boyfriend jeans every single day, and we kept saying, ‘I want to be a rockabilly. I want to wear dark jeans with saddle shoes,’ ” said Current. “We don’t have that, and we need that, so that was how the idea started.”
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye