By  on March 30, 2010

If Dream Out Loud by Selena Gomez creates a bang at retail this fall, then the fashion industry can expect to hear a lot more from Cynosure Holdings.

On the heels of launching Dream Out Loud exclusively at Kmart for back-to-school, the New York-based branding and licensing company plans to introduce a new fashion brand endorsed by another singing and acting teen to a juniors specialty chain this holiday. Next year, its goal is to connect a male musician to a mass or midtier retailer for an exclusive young men’s line, and also to diversify a New York-based handbag company from the high-end market. It’s also in talks to team with an athlete for a sports apparel deal and to prepare a prestige beauty company for a move to the mass channel.

“Our overall strategy is really much more about diversification,” said Sandra Campos, Cynosure’s co-founder. “It’s not about slapping a name onto a product. It’s who’s out there that’s really valid to create product that is meaningful [and] either has their own sensibility or sense of style.”

Campos, an apparel industry veteran with 20 years’ experience at Nautica, Polo Ralph Lauren and DKNY, founded Cynosure in August 2008 with Tony Melillo, the former Generra designer who also heads a namesake men’s label. While Melillo handles the creative aspects for the brands in their portfolio, Campos overseas business operations and marketing. The duo owns the master license for Dream Out Loud along with Mark Adjmi, whose New York-based Adjmi Apparel manufactures the clothing for Dream Out Loud.

Another collaborator is Creative Artists Agency, the Los Angeles-based entertainment and sports agency that represents Gomez and whose partner, Kevin Huvane, is a good friend of Melillo’s.

That’s not to say Cynosure is confined to CAA’s stable of stars. Aiming to launch two brands a year on a national level and advise established companies on branding and marketing, Cynosure is casting its net widely.

“In the world of actors and actresses and music people, we don’t want to limit ourselves,” Melillo said.

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