On the heels of launching Dream Out Loud exclusively at Kmart for back-to-school, the New York-based branding and licensing company plans to introduce a new fashion brand endorsed by another singing and acting teen to a juniors specialty chain this holiday. Next year, its goal is to connect a male musician to a mass or midtier retailer for an exclusive young men’s line, and also to diversify a New York-based handbag company from the high-end market. It’s also in talks to team with an athlete for a sports apparel deal and to prepare a prestige beauty company for a move to the mass channel.
“Our overall strategy is really much more about diversification,” said Sandra Campos, Cynosure’s co-founder. “It’s not about slapping a name onto a product. It’s who’s out there that’s really valid to create product that is meaningful [and] either has their own sensibility or sense of style.”
Campos, an apparel industry veteran with 20 years’ experience at Nautica, Polo Ralph Lauren and DKNY, founded Cynosure in August 2008 with Tony Melillo, the former Generra designer who also heads a namesake men’s label. While Melillo handles the creative aspects for the brands in their portfolio, Campos overseas business operations and marketing. The duo owns the master license for Dream Out Loud along with Mark Adjmi, whose New York-based Adjmi Apparel manufactures the clothing for Dream Out Loud.
Another collaborator is Creative Artists Agency, the Los Angeles-based entertainment and sports agency that represents Gomez and whose partner, Kevin Huvane, is a good friend of Melillo’s.
That’s not to say Cynosure is confined to CAA’s stable of stars. Aiming to launch two brands a year on a national level and advise established companies on branding and marketing, Cynosure is casting its net widely.
“In the world of actors and actresses and music people, we don’t want to limit ourselves,” Melillo said.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye