MILAN — The second collaboration between artist Damien Hirst and Levi’s has resulted in three works of art of spin-painted 501 styles and the development of a limited edition collection.
The 12-piece Damien Hirst X Levi’s Collection revolves around some of Hirst’s favored themes — skulls, colorful spots and tropical butterflies. Jeans retail for about 180 euros, or $230 at current exchange, with T-shirts at 65 euros, or $83. The collection will be selectively distributed in stores such as Milan’s 10 Corso Como fashion boutique and art space and a few Levi’s flagships, including the recently renovated Berlin unit.
Francesca Dell’Antoglietta, marketing director at Levi Strauss Italia, said the project is “about making art more accessible” and “turning jeans into a work of art.”
Dell’Antoglietta said the three 501 jeans Hirst spin-painted are a reproduction of the original 1947 501 model. Each is valued at 18,000 euros, or $23,040. This is a relative bargain considering Hirst’s work recently fetched 111 million British pounds, or $173.3 million, in a two-day auction, breaking records previously held by Pablo Picasso. One of the three art pieces will show at Corso Como until Nov. 30.
Boutiques Colette in Paris and Cinch in London were chosen to display the other two works. Dell’Antoglietta said a private collector had already picked up Hirst’s custom-framed 501 jeans shown in Paris. Hirst’s work with the 501 also lines up with Levi’s global marketing campaign for the iconic style.
“There are signs that lead us to believe it is opportune for us to relaunch the straight leg, button-fly 501 jeans,” said Dell’Antoglietta, pointing to the contemporary straight leg trend, which, she said, is “strong” in northern Europe. Dell’Antoglietta added that Levi’s realized that twentysomethings have “grown up without being acquainted with this model,” and without knowing its history, or its symbolism.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye