By and  on May 10, 2011

Caught in the hottest inflationary cycle they’ve experienced in two decades, denim makers are rethinking the how and where of the way they do business.

No corner of the supply chain has been left untouched by a litany of price increases — from cotton to labor — which are squeezing margins and forcing companies to restrategize. As they scour every point of their cost structure, companies are beginning to pass the price increases on to consumers and bracing for their reaction. Denim giant Levi Strauss & Co. recently raised prices on its men’s product, the largest part of its business, due to soaring cotton prices.

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